• Currently the most trending beauty attraction in Myeong-dong. It has great views of the city, including the sight of Namsan Tower and Myeongdong Cathedral, and offers hands-on experiences with Korean skincare and cosmetic products made by excellent small businesses.
• A K-beauty promotion center managed by the Korea Cosmetics Industry Institute consisting of a Beauty Lounge where visitors can relax, a product exhibition hall, powder room and makeover zone, one-day classroom, Live Studio and more.
• Provides a wide range of beauty-related services to foreign tourists, including makeovers and styling suggestions with advance reservations. Individuals can also receive a skin type diagnosis along with product recommendations or a one-on-one makeup lesson by experts.
• Various events are prepared monthly; visitors who seek to participate in these programs must check the event schedule and register in advance through the Beauty Play official website. Visitors and YouTubers can use the Live Studio, a filming set with lighting and camera equipment, for free with reservation in advance to film their beauty content. Services are available in English, Chinese, and Japanese.